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MTV For The YouTube Generation – thePLUS TV

Posted on Monday 1 October 2007

In September 2006 I wrote an internal PodShow document that described a streaming video station. My underlying thought was a vision of what MTV might be today had they chosen to stay on their core path of short-form video, which today would include top YouTube hits, podcasts, episodic series and a healthy dose of talent with an attitude. We made a few different choices in our technical implementation, but otherwise came pretty close to the original concept.

Over the past 6 weeks we’ve been testing the system, slowly scaling everything up in preparation for her prime-time launch, 72 hours of coverage of the 2007 Digital Music Awards this week.

Big props to Lisa Ahrons, who has pretty much singlehandedly implemented the plan, borrowing resources from anywhere she could, stealing when she had to. My personal thanks to everyone from the SF HQ, BTPodShow and Vince’s krew who have put in months of long hours of work to bring this project to fruition.

Our BackStage Pass coverage of the DMA’s has already started, and includes some familiar faces from our network, and the fun is just beginning.From today onwards you can discover great shows, music and videos on thePLUS, 24/7 Live, No Jive. Enjoy!

Comment


24 Comments for 'MTV For The YouTube Generation – thePLUS TV'

  1.  
    October 1, 2007 | 8:42 am
     

    [...] Manoj_299 wrote an interesting post today onHere’s a quick excerptIn September 2006 I wrote an internal PodShow document that described a streaming video station. My underlying thought was a vision of what MTV might be today had they chosen to stay on their core path of short-form video, … [...]

  2.  
    October 1, 2007 | 8:44 am
     

    [...] unknown wrote an interesting post today onHere’s a quick excerptOver the past 6 weeks we’ve been testing the system, slowly scaling everything up in preparation for her prime-time launch, 72 hours of coverage of the 2007 Digital Music Awards. Big props to Lisa Ahrons, who has pretty much … [...]

  3.  
    October 1, 2007 | 9:39 am
     

    According to my updated Facebook status I am now watching http://www.theplustv.com...

    As I have no friends the “marketing” effect will most probably be limited, but nevertheless…

    So far no moving pictures come through, unless you are currently showing a video of a midwinter night during new moon… This hiccup could be related to my current location though (at work).

  4.  
    mspoke
    October 1, 2007 | 9:51 am
     

    I hope you get that Olivia(?) back as your host this year, the highlight is when she says to that woman, some celeb, coming down the red carpet, “Can I ask you a question? Who the hell are you?!?” Genius.

  5.  
    Doug
    October 1, 2007 | 9:59 am
     

    Ok the Plus is awesome..

  6.  
    October 1, 2007 | 2:33 pm
     

    so many cool things about this – loving “who’s watching now” – a lot of powerful potential here (and on the new podshow site as well) – rich in details

    it’s fun to work for a visionary

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    Evangelists dream about selling their products, while visionaries make reality from dreams. You are a visionary.

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